WRANGLER JEANS

The iconic denim brand, Wrangler Jeans, was seeking a woodsy feel for their Fall 2019 Men’s and Women’s collection as well as their brand new ATG line. Shot on location in Asheville, NC at a quaint cabin created the cozy, wearable, versatile and trendy notion they were going for. Model Chris who is also a singer/songwriter and lovely Julia who is also an actress are a couple who fit the mold of your everyday Wrangler wearer. This shoot was a two-day process with multiple locations around the Asheville, NC mountains. Crossing streams and into the woods was the theme for the action shots highlighting the ATG line that features its durability and performance with water resistance and put-to-use type material. The home scape and fire pit elevated the feel of comfort and warmth for the Fall line with cozy denim and sherpa with fitted denim and buttoned-up flannels. A weekend stay in the mountains means cozying in with your honey and wearing your wranglers because they are stylish, warm, durable, and versatile for any situation. This project was completed with an agency team.